Expert email marketing support in London
Email has been around for a long time now, but it’s still an excellent way generate leads for your business. Email marketing works for businesses of any size and right across the full spectrum of industries. That makes it one of the most popular digital marketing choices today
Personalised and targeted email marketing
For email marketing to be successful it needs to be personalised and targeted. Although our email marketing team are based in Essex (near London), you’ll get a global reach to help you to analyse your target audience, create personalised email templates, and provide valuable content.
Your email content is tailored to respond to how your target audience has interacted with your brand before. Every campaign will be A/B tested. to discover what resonates with your the people you want to reach. That will give you the best possible ROI for your email marketing.
How your email marketing strategy works
You’re getting years of experience in email marketing services, so we know what works. Here’s how we do it.
Thorough research is the foundation of a successful email marketing strategy. Your target audience, your existing email campaigns, and your competitors will all be put under the microscope to develop the best campaign that delivers the results you want.
Design and content creation
Based on the research, compelling subject lines, personalised email template designs and integrations with other marketing channels will be created. The aim is to create emails that stand out in the recipient’s inbox – and get opened, not deleted
Timing plays a crucial role in improving your conversion rate. Your campaigns will be scheduled to maximise open rates and we’ll integrate each result with your CRM system so you have hard data to review and inform future decisions.
Monitoring reveals what’s working and what isn’t. Understanding the results of your email marketing ensures that, in your next campaign, the right email goes to the right people at the right time.
A thorough analysis of your previous and ongoing email marketing campaigns using A/B testing will help to refine your strategy. The latest tools and analytics are used to give you the best insights.
You will get a detailed monthly report from your email marketing campaign manager. This keeps you up-to-date with progress and helps with decision-making about future or ongoing campaigns.